Shepherd PR is committed to protecting your privacy and complies with the principles of the relevant data protection regulations.  We are registered under the Data Protection Act 1998.

This privacy policy explains how and why we collect your personal data and how it is used.

Why we collect personal information

As a PR company we regularly send out press releases to newspapers/magazines/journals and will be using legitimate interests to collect and process the information.

As part of our work with trade associations and professional clients, we also produce e-shots which are distributed to mailing lists provided by the trade association/client.

We will also from time to time send out marketing information for our own business development and will use information garnered from third party lists and online search engines.

Personal information we collect

We subscribe to a media contacts database – Response Source – to collect information regarding media publications, namely: publication, journalist name, department and e-mail address.

We also use information found via online search engines

How we use your personal information

We use the information collected to build a database from which we distribute press releases and e-shots.

We will never need to collect any sensitive information about you.  The only exemption may be when arranging press trips where we may require additional details.  This information will never be retained for future use; it will be deleted/shredded as soon as it has been used for the purpose it was intended.

All information stored is regularly reviewed and updated.  All change or delete requests required are dealt with within 5 working days.

Use of Cookies

We use technology to track the patterns of behaviour of visitors to our website. This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience and retain user preferences and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at ww.aboutcookies.org.uk which offers guidance for all modern browsers.

Securing your personal information

Shepherd PR is committed to ensuring that your information is secure.  In order to prevent unauthorised access or disclosure we have put in place suitable physical and electronic procedures to safeguard and secure the information we collect online.  All files containing personal data are held securely and they are updated constantly to ensure that all the information stored is current.  Out of date information is deleted and paperwork is shredded and destroyed.

Links to websites

Press releases and e-shots sent out on behalf of our clients may contain links to their website or to webpages relevant to the subject of the release/e-shot.  Contact details and email addresses may also be included – all press releases and e-shots are subject to an approval process which is rigorously adhered to.  Approvals are requested from all parties involved in the content before any communication is distributed and written authorisations are stored online.

However, once you have used these links to leave our site, you should note that we do not have any control over that website.  Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy.

How you can withdraw consent for us to use your data

• You can opt out of marketing emails at any time by following the instructions at the bottom of the email.
• With regard to e-shots you can manage your preferences by clicking onto the link at the bottom of the e-shot.